We Are Real Notaries. (Manifesto)

Who are "Real Notaries?"

REAL NOTARIES ARE entrepreneurial minded small business owners; who trade value for value with their customers and clients and make an effort to provide as much value as possible. 

​... basically, anyone who chooses to earn an independent living by:

   1.  doing work they are proud of, 

   2. and work that is of value to the people they serve.

Work that makes a difference to your market.

Because you give them something they need.

Work they value enough to pay for, and love enough to tell others about.

A real notary believes that your customers aren't there to serve you.

You add value FIRST.

Real notaries create customer-funded businesses, where 100% of your income comes from your customers and clients.

It's a simple win win dynamic:

    1.  Add value first,

    2.  make a living as a result.

This dynamic means you are completely aligned with the needs of your customers. Because the people you are serving are also the people who are giving you money for the work you do. And they are giving you money because they are getting something they want in return.

Peter Drucker said this years ago:

"The purpose of a business is to create a customer." - Peter Drucker

... but I believe "HAPPY" needs to be part of that assertion. To create HAPPY CUSTOMERS.

Most business owners are so busy yelling about their average stuff, so busy hustling for an edge, that they fail to realize that the most powerful option is to create an experience (our service) that will have their customers talking.

To be different. To stand out.

In 2017, I decided, after being in business as notary and wedding minister for almost 20 years, to make it my mission to help train and educate notaries like myself.

MY MISSION: To trade value for value with others. To help small business notaries bridge the gap between doing the meaningful work they love while earning the maximum amount of profits possible by adding tons of value to the people they serve. 

As notaries, we lead with empathy.

​We provide world-class service that is not just another rehashed "photocopy" of what's already available in the market.

As notaries, we provide an experience made with our customers best interest in mind.

An experience our customers love so much that they tell others about it.

Real notaries are not in the business of charity.

We provide value and expect that value reciprocated. The more value we provide, the more we should expect to be paid.

We're in the value creation business.

We're in the human-to-human business (H2H) of serving and mattering to those we care about.

The few.

Those who see value in what we do.

As Seth Godin says, "people like us do stuff like this"

​It turns out we don't need everyone (shocker!).

We don't even need a lot of people (what, seriously?)

We just need a tiny few (honest!).

The smallest viable audience.

A few people who care.

A few people who will enroll in the experience.

Who care about a human-to-human connection. Where people like us do things like this.

Fortunately, there are people in the world who care enough about experiencing a meaningful, valuable business transaction, as opposed to simply chasing a bargain.

As a notary trainer, I serve the brave pockets of people who go into business because they care about providing value to others and making a difference in their customers lives.

Who cares about our competitors.

Kicking their butts and taking them out.

I am a provider of value who serves value seekers like you.

I am a notary trainer who serve the brave few (you're "brave" right?).

I've been earning a full-time independent living from my home-based notary and wedding minster business since 2000 (19 years and counting).

I've probably made most mistakes in the book. I've learned from my failures, and am better for it.

I'm better for it because, most importantly, it has allowed me to become world-class at serving my audience of brave heroes. 

If you have a pull and desire to start or grow a notary business (either full-time or as a side business), in a way that adds value first, and as a result, earn an independent living, then I think you'll love what I have for you here on my website.

I create best-in-class marketing training and education to serve my brave heroes and value providers who want to help improve the notary experience for others.

I help notaries like you become better marketers, so that you can better serve your market and customers while increasing your profits.

I help providers bridge the gap between creating meaningful work and making money to support themselves and their family.

If this resonates with you, stick around.

I'll help you kick more ass. I'll help you be the hero to the people you seek to serve.

So glad you've stopped by. I means the world.

Check out my podcast. See if what I have is for you. Reach out and say "Hey!" anytime. I read all of my emails (shocker, I know!).

If you are enrolled in the experience, and care about making a difference, I'm here to serve you. Welcome to my world.

- Abraham Zamora